Advertising Management Programme


Curriculum Committee
  • Shahrzad Esfarjani
  • Afshin Ashti
  • Dr. Alireza Sadr Mohammadi
  • Amrollah Farhadi


Shahrzad Esfarjani
Graphic Designer – University Lecturer
• Founder and Managing Director of Daarvag International Marketing Agency
• Member of the International Advertising Association (IAA)
Programme Supervisor


Yalda Farivar Sadri
MA Communications and Media – University Lecturer
Programme Assistant

Duration: 1 Year

Modules

  1. Principles of Marketing - Ali Ghods - 10 Sessions
  2. Principles of Advertising - Shahrzad Esfarjani, Reza Rostampisheh - 16 Sessions
  3. Marketing Research & Consumer Behaviour - Dr. Mansoor Ehsan, Parissa Porouchani, Shahrzad Esfarjani - 10 Sessions
  4. Creative Writing - Payam Behtash - 8 Sessions
  5. Media Planning and the Impact of New Media - Safa Seyrafi, Ali Bakhshi - 10 Sessions
  6. Principles of Design - Amrollah Farhadi, Mehrdad Mohammadzadeh - 10 Sessions
  7. Public Relations - Arash Vafadari, Yalda Farivar Sadri, Dr. Yunes Shokrkhah (Guest Instructor) - 6 Sessions
  8. Corporate Brand Communication - Nejdeh Hovanesian - 10 Sessions
  9. Integrated Marketing Communications - Ali Ghods, Saba Kamkar - 6 Sessions
  10. Advertising Campaign Planning (Workshop + Project) - 3 Sessions


An Introduction to the Advertising Management Programme

For optimal utilisation of the massive advertising budgets allocated each year in the country, the advertising industry in Iran requires the contribution of dedicated experts who are able to present effective solutions, based on theoretical knowledge and practical skills.

Today’s world is the arena of expansive and far-reaching communications, which are evolving everyday at an unprecedented pace and affecting all aspects of our daily lives and work.

Without doubt, the shortage of specialised systematic training in the areas of marketing and advertising, coupled with the general lack of knowledge on the part of the decision-makers with regard to theoretical and practical concepts, is one of the main obstacles toward the professionalisation of advertising in Iran and the principal reason for the ineffectiveness and the poor success the trade is witnessing in our country at present.

By organising the Advertising Management Programme, Vije School aims to train individuals who wish to gain specialised knowledge in advertising and advance their capabilities in the trade, with the hope of developing effectual and exemplary leaders in this industry for the country.